Starting a business can be stressful, but it’s important to remember that every idea you have should start at ground level. There is no quick way to success. As most entrepreneurial journeys are, we all get lost sometimes. The complexity of an idea and an active imagination breeds a chaos unmanaged by a directionless mind.

We have experience facing this chaos. It’s the chaos of features, ideas and dreams that clouds your basic idea — the problem you’re solving. One of the ways through to manage through this chaos, is to sit down and answer the 5 questions below:

What? Who? Where? How? Why?

This seems simple right? The truth is, this can be hard sometimes and you have to be certain of the questions below, before going to the next stage. Below are the questions, explained. You can approach them in any order. Just make sure you have them answered before you act on your idea!

What does your product or business do?

This is the stage where you should determine your key features of your product or brand. These can be the solutions to the problems you’re solving – that’s the main reason for any idea right, solving someone’s problems?

You can define your features as ‘Most used features’ and ‘Differentiators’ if you’re creating a business that already has an existing market.

Who should use your product or be your client?

This is a more difficult question and should be broken down into 3 smaller questions:

What problems does your product or business solve?

Every business has to solve some user and client problem. You have to determine, at its core, what problems does your product and company solve.

What makes your business better than any other similar business?

This is a hard one, standing out from the rest. You have to determine what differentiates your product and business. Simply put, if your business is doing something better than those in the market, you are likely to attract those users into your business.

Make sure to do your research well, competition analysis is important here. Use the competitor products for a few days or contact them as a prospective client to understand how they function, what they lack, before you put the features here.

What value does your product or business provide to people?

This is an optional question. If you are thinking of starting right away, your product/business should have something that people need.

Where is your product/services used?

Think about where your product or service will be used — both technologically and geographically. For example, if you are developing a fitness app, you know it is predominantly used during workout. With only a few features being used before and after workout.

 How will this product work?

This last question is a bit tricky. We will force you to think about what assumptions you’re making in terms of your product and business’ functionality. These assumptions can be then validated with subject matter experts. This also makes or breaks your product/service.

Out of experience, we know that the questions above will help you organize your thoughts. It’s important to  force yourself to take each aspect of your business individually. One must not, ever, get into perfecting the answer. The answers will change as you evolve.